Tonight, I would like to shamelessly promote my 9-year-old son’s business idea.

The store would be a Doughnut Shop called, “The Jim.” The product would be marketed to husbands who love doughnuts and are not afraid to tell their wives, “I’m going to ‘The Jim.'”

Happy unsuspecting wife, happy doughnut filled life.  I think my boy may be onto something.  Something deceitful, but still something.