At the gym, I recognized something vaguely familiar. I wasn’t sure what, but a woman in my exercise class seemed familiar. I had seen her before, but today something was different. She was different.

I glanced at her. Not a creepy glance, but a quick “What’s the deal?” glance. Then it struck me, it was her shirt. I thought I recognized her shirt. All I needed to confirm was the brand. Between exercises, I thought about asking. Nah, creepy. I would just have to guess. Then in a stroke of luck, she turned away, revealing the brand logo on her back. UA, Under Armour.

Yes, Under Armour, the brand that has been sending me ad upon ad upon ad, since Christmas. Not just any ad, but after having purchased a Christmas present for my beautiful wife through their website, ads for women’s apparel. Apparel, which included that shirt.

Dave, that’s my name. Identification of women’s clothing due to relentless ad upon ad upon ad, that’s my game.